The Job Board’s Future

Job boards are still part of most employers’ recruiting plans, but for companies like Compass Group Canada and Mobilicity, they are increasingly less important tools. Ricci says only seven to eight per cent of its hires come directly from job boards. Mobilicity still posts jobs to get the word out, because they find prospects peruse the job boards to see what’s available then turn to social media to find a connection that can put them in touch with the company.

According to Michael Mahoney, senior marketing coordinator at Drake International, a talent management solution provider in Toronto, job boards will have to evolve with the times if they hope to continue to be a part of companies’ recruitment strategies in the future. “Thanks to social media, job boards are becoming like the newspaper classifieds, the medium they’ve mostly replaced.” The minimum job boards need to be doing is getting involved with social interaction on Twitter and Facebook, he says.

Andrea Garson, vice-president of HR at Workopolis, says that internal research shows that 86 per cent of job seekers still readily use job boards to look for work. That being said she adds, “There is an opportunity for the leading job boards to embrace social media as a way to expand the online presence for employers beyond just their own website, so they can access their candidates more readily.” We have to think more like marketers, she adds: how can we pull and push people to social media to learn about a company? In that vein, Workopolis recently launched an employer-brand optimizer, which allows employers to showcase their employer “story” on Workopolis, which can then be linked back to the employer’s website and social media pages.

How Can Social Media Impact your Recruitment Strategy?

1.    You’ll find qualified leads faster than ever.

2.    You’ll have more control over your recruiting.

3.    You’ll create a pool of talent you can tap into later.

4.    You’ll have more control over your employer brand.

5.    You’ll have more validation in your decision-making.

 Sourced: HR Professional Magazine